Viêt Buu launched his independent financial company in 1987. It now includes members of his family.
Created more than 25 years ago, the identity could not lose its notoriety by changing completely. The redesign inevitably had to be in the same graphic style.
After the logo, a luxurious and sober stationary has been developed. It, too, had to reflect the security and professionalism of the company’s services.
“Phil was able to let our history and company talk to conceptualize our brand image.”Sophie Buu, CTI Capital
Positioning – Branding – Logo – Merch – Stationary