A new player in digitalization.

Newrade is a young business working in technology. It was born from the desire to accompany businesses that aim to digitalize their commercial solutions and intern processes. Newrade answers this demand with its user experience, user interface, and design library expertise.

A moving logo.

The logo was built from a conventional typography to match the target customers, which are very traditional. Nevertheless, a part of the name is pixelized, which demonstrates the willingness to move to a digital era.

“I particularly appreciate his approach and methodologies regarding branding, positioning, and other related activities.”

Philippe Léger, NEWRADE
Task

Positioning – Logo - Branding