A signature that does not beat around the bush: what are we talking about? We’re talking about breasts.

The Forum is an annual conference intended for anyone who’s life has been touched, directly or indirectly, by breast cancer. The name, very generic, needed a strong and simple symbolic to build its notoriety on. For the leading visual, the chosen icon represents the basis of the initiative: breasts.

Benefit cocktail party in the colors of New Orleans.

The objective of the collaboration with Matthieu Vasseux for the event’s brand image was to represent the famous neon signs of Bourbon Street, New Orleans, and the city’s overall ambiance. The festive look gave a great idea of the kind of night that the generous participants were about to live.

“By his great professionalism, Phil knows how to quicky determine his clients’ demands.”

Émilie Piccot, Quebec Breast Cancer foundation
Task

Positioning – Branding – Logo – Web advertising