The Forum is an annual conference organized by the Foundation intended for anyone whose life has been touched, directly or indirectly, by breast cancer. The name, fundamentally generic, needed a strong and simple symbol on which to build its fame. For the leading visual, the icon we chose quite simply represents the basis of the initiative: breasts.
The objective of this event brand design collaboration with Matthieu Vasseux was to represent Bourbon Street’s famous neon signs and the overall ambiance of New Orleans. The festive look we chose immediately gave the fundraiser’s generous attendees a clear idea of the kind of night they could expect.
Using great professionalism, Phil clearly knows how to quickly understand his clients’ needs.
Émilie Piccot, Quebec Breast Cancer foundationPositioning – Branding – Logo – Web advertising