Since 2001, the Montreal Science Center foundation holds every year a fundraising evening to fund the development of new expositions and new scholar programs. The theme of each edition varies: the 2017 theme was Montreal, a reminder of the 375th anniversary of the city that was held that year.
The evening visual identity had many variations for the different platforms, both electronic and printed. For this reason, I developed a group of icons that could be used individually depending on the format and the media, following the Montreal thematic.
The final result embodied Montreal well and definitely reflected the joy of participating to the evening, putting forward the playful and childish aspect of the Science Center expositions.
“Phil is a very good creative designer, oriented towards solutions.”Isabelle Gosselin-Rivard, Montreal Science Center foundation
Positioning – Branding – Logo- Invitations – Menu – Tickets – Signs – Web banners