Trend chasers and influencers.

Brands proposed by MOOD Eyewear are intended to a market that are not targeted by retail chains and online selling websites.
The very short name allowed the use of a word-symbol to define the brand. It was then built to recreate a stylized pair of glasses, the unique product of the company.

Color is depending on the mood.

With the range of eclectic glasses that MOOD has, and the moody name, it was hard to decide which colors would fit better. So, most of the time, we have decided to use a holographic foil, a finish that reflects all the colors, depending on the light and the angle.
Finally, I developed a tagline from icons. This friendly wink represents the company’s passion for glasses.

“Works fast. Incredible Quality.”

Mattew Vaillancourt, MOOD eyewear
Task

Positioning – Logo – Branding – Stationary – Catalogue