This identity is divided into 2 parts. First, a multicolor chaotic icon that represents intercultural conflicts. Then, the letters of the name of the company that have the same form, but disposed in a linear way, to demonstrate the intercultural harmony that follows Amalgam’s work.
Conflicts, often very delicate, must be dealt with in a relax and open atmosphere. The identity, very colorful, allows a lighter vision of the problem, and we can even say a more sympathetic vision.
Positioning – Branding – Logo