Villeray’s Irish drink.

Four friends decided to mix passion and discoveries by distilling their own whisky in a Villeray’s basement. The nature of the brand represents a boys’ basement: a mystic and smelly place, with strict rules that are often broken.
The distillers are currently running tests, but their strong personalities were enough to create this mocking logo with an Irish touch.

“The exact Irish-Villeray-boy look that we needed to motivate us to launch our project.”

Sébastien Autotte, Glen Babine
Task

Positioning – Brand – Logo