Viêt Buu launched this independent financial company in 1987 which now includes a number of his family members.
Created more than 25 years ago, it was important to maintain the look of the visual for fear of losing any of its brand recognition. The redesign inevitably had to stay within the same graphic style.
After the logo, I developed luxurious and sober stationery. It, too, had to reflect the secure and professional services offered by the company.
Phil was able to let our history and company talk while he reconceptualized our brand image.Sophie Buu, CTI Capital
Positioning – Branding – Logo – Merch – Stationery