The Definitive Turning Point
Right from the start, it is crucial for a business to identify and assemble all the elements likely to attract and convert its target market and then have them reflect the value of its brand over time.
My process combines a variety of methods geared towards an artistic, pragmatic, and timeless result that will improve the chances that customers chose your brand over another.
POSTIONING & STRATEGY
The best place to start
Branding should be supported by a pragmatic structure designed to create the most relevant customer experience. Each step in the approach must lead to a fruitful culmination which then leads to the next step.
Vision, mission, added value, persona, contact points, experiences, differentiation, archetypes and total budget.
BRAND TERRITORY
The brand’s fundamental direction
Shaping the perception of the business as to generate the most positive impact.
Artistic style, tone, and concept.
LOGO
Differentiation: The company’s unique point of view
The most distinctive and timeless aspect of a company’s brand.
Rationale, graphic specifications, and logo variations.
VISUAL IDENTITY
Brand environment
Developing a visual environment to enrich the brand experience.
Primary visuals, design system, and branding guide.
THE HIGH-END NETWORK OF COLLABORATORS FOR BIGGER PROJECTS
I’ve developed a network that includes some of the best marketing communications experts. This makes it possible for me to offer my clients high-end turnkey services.
Analytics • Strategy • Websites • Signs • Copywriting
Printing and Packaging • Mobile Applications • Interior Design