Newrade is a young technology-based business. It was born from the desire to support businesses seeking to digitize their commercial solutions and internal processes. Newrade answers this call with its expertise in user experience, user interface, and design libraries.
When designing the Newrade logo, I featured a conventional typeface to match their key client market while also featuring part of its name in pixelated letters, reflecting its expertise to help move them into the digital age.
I particularly appreciate his approach and methodologies regarding branding, positioning, and other related activities.Philippe Léger, NEWRADE
Positioning – Logo - Branding