Together, we can Ride Out Intimidation.

Because bullying affects us all and is far too often underestimated. BRP rolls up its sleeves to ensure the social sustainability of their communities wherever they work, live and play.
That's why, in 2022, they're launching "Ride Out Intimidation". This bold and visionary project aims to fight against all kinds of bullying, letting people proudly express their differences and thus take better care of each other.

Intimidation, it’s all around us.

Because no one should be left behind. BRP is taking this opportunity to be a global movement that can put an end to bullying, by mobilizing the passion of thousands of employees, dealers and all driving communities.


Positioning – Logo - Branding - Website