I chose to split this logo in two. First, a multicoloured, chaotic icon to represent intercultural conflicts. Then, the letters of the company name were given similar forms, but arranged linearly to reflect the intercultural harmony that follows after working with Amalgame.
Conflicts are often very delicate and must be dealt with in a relaxed and open manner. The brand’s very colourful appearance highlights a softer and more approachable side of these types of issues.
Positioning – Branding – Logo