Chaga, or Inonotus obliquus, grows on white birch. Over the last few years now, this mushroom has become more popular thanks to its high nutritional value. It is most often infused to drink as tea.
The logo was inspired by its natural habitat (chaga on birch) and by the way it is consumed (tea in a mug). The fluid lines give it a relaxed look, as if we were walking in a forest or drinking tea.
The bags, produced in small batches, are personalized using a stamping system. This helps differentiate it from other brands.
We wanted to recreate the tree on which chaga grows to give the consumer a quaint, added experience.
I never would have imagined a result could be so simple yet so impactful.Antoine Leduc-Philippon, Chag-a
Positioning – Branding – Logo – Stationery – Packaging – Stamps