The brand personality.

Some people embody elegance with ease. They seem endowed with an innate style. Despite their undeniable refinement, they never give off the impression of judging, comparing, competing. Because elegance, true elegance, does not need to be proven. It just shows through, like a matter of course.

The tone of the brand.

Trying on, selecting, fitting and acquiring a high-end dress is an experience that varies according to personality. Because of her empathy, Maison Ariane Carle is a great listener and recognizes the unique qualities of each client. It must therefore embody the notion of "personalization" in its communications.


Positioning – Logo - Branding - Website