A journey through business growth potential towards better performance and efficiency.

As its name implies, Boreala offers businesses its experience with a tranquil approach to help guide them through organizational change, with all the serenity of a boreal forest and the experience a trusted guide.
To highlight the notion of serenity, I designed the logo in a minimalist style, with the fewest of forms to make it a soothing visual right at first sight. The open letters suggest the unobstructed path that lies ahead.


Positioning – Brand image – Logo – Stationery