French Me Montreal was looking for a symbol that represented Montreal, but in their own way. After an exploratory meeting, we opted for a somewhat edgy direction, which would put forward the idea of a “French kiss,” a well-known custom famously practised widely across the city.
The option they chose was the “French-kiss-ready" mouth made from the letters M and E. Quite unique, this choice represented exactly the humorous and lighter side of Montreal that the clients wanted to showcase.
Excellent and creative! We appreciated working with Phil very much.Patrick Prévost, French Me Montreal
Positioning – Branding – Logo