Le Couvent served as a summer house for the sisters of the Holy Names of Jesus and Mary before being converted into a welcoming and multipurpose space for retreats and events.
A place with so much history and known for its architecture simply had to use its brand image to underline its heritage.
The brand image absolutely needed to capture and reflect the history of the building without forgetting to stay modern. The highly multipurpose space also made choosing the creative direction of the logo more complex. Focusing on the building rather than the service offering soon came to light as the best strategy.
The logo the client selected illustrates the desire of the organization to keep the heritage of the convent as part of its entrepreneurial values.
I loved his disposition, his diligence, his professionalism, but above all, his creativity.
Frédéric Drouin, Le couventPositioning – Branding – Logo – Advertising – Promotions