Wear a Montreal symbol.

French Me Montreal was looking for a symbol that represented Montreal, in their own way. After an exploratory meeting, we opted for a more edgy direction, which would put forward the “French kiss” side, well known and practiced in the metropole.
The option chosen was “the-mouth-ready-to-kiss” made from the letters “m” and “e”. Unique, this option represented exactly the funny and light side of Montreal that the client wanted to put forward.

The brand also has a variation; a more traditional signature, available in Montreal and modified for Tremblant.

“Excellent and creative! We appreciated working with Phil very much”

Patrick Prévost, French Me Montreal
Task

Positioning – Brand – Logo