A Montreal symbol, prêt-à-porter.

French Me Montreal was looking for a symbol that represented Montreal, but in their own way. After an exploratory meeting, we opted for a somewhat edgy direction, which would put forward the idea of a “French kiss,” a well-known custom famously practised widely across the city.
The option they chose was the “French-kiss-ready" mouth made from the letters M and E. Quite unique, this choice represented exactly the humorous and lighter side of Montreal that the clients wanted to showcase.

The brand was also given a more traditional variation available for Montreal and modified for the Mont-Tremblant ski resort.