French Me Montreal was looking for a symbol that represented Montreal, in their own way. After an exploratory meeting, we opted for a more edgy direction, which would put forward the “French kiss” side, well known and practiced in the metropole.
The option chosen was “the-mouth-ready-to-kiss” made from the letters “m” and “e”. Unique, this option represented exactly the funny and light side of Montreal that the client wanted to put forward.
“Excellent and creative! We appreciated working with Phil very much”Patrick Prévost, French Me Montreal
Positioning – Brand – Logo