BOXXING is a new fitness-style boxing studio that opened its doors in 2020. Being the frontrunner of this movement, it was important to create a strong brand image that would allow them to preserve their pioneer status when new competitors eventually entered the market.
The name BOXXING is very descriptive which is why I opted for a wordmark approach. The brain is always looking to make sense of the symbols it sees. Reading the word BOXXING against the shape of a boxing glove helps improve not only recognition of the word but also the retention of the brand.
The boxing glove represents strength and letting off steam, which is why I chose it as the brand’s visual. It also worked as a symbol for the movement.
The BOXXING team did not want a mainstream brand image, so we opted for an artsy, black and white look, with simple curves and comic book-like finish. The result is an artistic design and a wholly unique image from what you see in other fitness or boxing companies.
Phil is an outstanding logo creator.Nicolas Angers, Boxxing studio
Positioning – Logo - Branding