GAB was the first coffee shop in the world where you could actually work.

A hybrid concept blending coffee shop and coworking space, GAB is a hotspot I had the opportunity to co-found with a friend. Thanks to its “Living the Dream” philosophy, GAB attracts the courageously self-employed by offering them a rock & roll vibe inside a productive space.
As an entrepreneur, I learned everything here.

A rock & roll-styled logo that inspire us all to pursue our dreams.

I designed the brand image around the reasons that pushed us to launch the coffee shop in the first place, rather than on the space or services we offer. This helped us to quickly develop an inspired relationship with our clients. This vibe gave us innumerable communication strategies and possibilities. We could do with it whatever we wanted as long as we didn’t stray from “We are two guys who quit their jobs to go live their dream. Drop in and come live yours too.” It was essential for all our touchpoints to reflect these values.
Without surprise, this project is still, to this day, one of my proudest branding projects.

Undeniably, Phil knows what looks good and can create beautiful things on demand.

Gabriel Dancause, GAB

Analysis – Strategy – Branding – Logo – Interior Design – Signage – Merch – Advertising – Writing – Social Media – Web Design – I basically had a hand in all of it …