Trend chasers and influencers.

Brands offered by MOOD Eyewear are intended for client markets not otherwise targeted by retail chains and online selling websites.
The very short name gave me the opportunity to use of a wordmark to represent the brand. It was designed to recreate a stylized pair of glasses, the company’s unique product offering.

Colour to reflect the mood.

With the wide range of eclectic glasses MOOD has to offer, along with the moody name, it was hard to choose which colours would be the best fit. So, we chose to go, as often as possible, with a holographic foil finish, which reflects back all colours depending on the light and the angle.
Finally, I developed a tagline using a series of icons. This friendly wink helped represent the company’s passion for eyewear.

Works fast. Incredible quality.

Mattew Vaillancourt, MOOD eyewear

Positioning – Logo – Branding – Stationery – Catalogue